Burberry x Minecraft
Burberry x Minecraft
Burberry partnered with Mincraft to create ‘Burberry: Freedom to Go Beyond’, an in-game adventure, capsule collection and multiple digital experiences, the collaboration allows consumers to both physically and digitally immerse themselves in a distinctly Burberry x Minecraft universe.
Burberry partnered with Mincraft to create ‘Burberry: Freedom to Go Beyond’, an in-game adventure, capsule collection and multiple digital experiences, the collaboration allows consumers to both physically and digitally immerse themselves in a distinctly Burberry x Minecraft universe.
Burberry: Freedom to Go Beyond’ draws inspiration from Burberry’s innovative legacy, reimagining nature journeys through the spirit of adventure. To celebrate and bring this collaboration to life on our owned channels, we crafted two digital experiences.
Burberry: Freedom to Go Beyond’ draws inspiration from Burberry’s innovative legacy, reimagining nature journeys through the spirit of adventure. To celebrate and bring this collaboration to life on our owned channels, we crafted two digital experiences.
As the viewer travels through the iconic Burberry check block, they embark on a journey of discovery, unlocking new realms within the game and enjoying an immersive explorative experience. At first, it may seem completely unexpected, but as you explore further, it feels entirely natural: Burberry is deeply connected to adventure and exploration, nature and the outdoors, and the transformative power of creativity to unlock new worlds and experiences.
As the viewer travels through the iconic Burberry check block, they embark on a journey of discovery, unlocking new realms within the game and enjoying an immersive explorative experience. At first, it may seem completely unexpected, but as you explore further, it feels entirely natural: Burberry is deeply connected to adventure and exploration, nature and the outdoors, and the transformative power of creativity to unlock new worlds and experiences.
The capsule collection brings our brand icons together in a celebration of the partnership: from the Minecraft creature Creeper to our beloved Burberry trench coat.
The capsule collection brings our brand icons together in a celebration of the partnership: from the Minecraft creature Creeper to our beloved Burberry trench coat.
Role: Digital Design Lead. Credits: Lydia Platt, Isabelle Wuilloud, Hugh Charrington, David Gordon, Eric Liao, Amit Segall, Lucy Herrick. Content: Copyright Burberry Limited
Role: Digital Design Lead. Credits: Lydia Platt, Isabelle Wuilloud, Hugh Charrington, David Gordon, Eric Liao, Amit Segall, Lucy Herrick. Content: Copyright Burberry Limited