Burberry - The Lola bag AR Experience

Burberry - The Lola bag AR Experience

To celebrate the Lola bag campaign, Burberry launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale 3D model of the signature bag within their environment, with a full 360 degree view.

To celebrate the Lola bag campaign, Burberry launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale 3D model of the signature bag within their environment, with a full 360 degree view.

The AR viewer also enables customers to explore the intricate details and craftsmanship, including the inside of the bag, before purchase. Burberry partnered with Vertebrae, a Snap Inc. company which provides 3D and AR solutions, to produce the new augmented reality assets of the signature bag.

To promote the functionality on Burberry.com, I developed the concept and art direction of an educational video for the Lola bag AR Experience.

The AR viewer also enables customers to explore the intricate details and craftsmanship, including the inside of the bag, before purchase. Burberry partnered with Vertebrae, a Snap Inc. company which provides 3D and AR solutions, to produce the new augmented reality assets of the signature bag.

To promote the functionality on Burberry.com, I developed the concept and art direction of an educational video for the Lola bag AR Experience.