Rolls-Royce Wraith Kryptos
Rolls-Royce Wraith Kryptos
Folded into the design of Wraith Kryptos is a cryptographic puzzle marked by coded ciphers that patrons must solve.
Folded into the design of Wraith Kryptos is a cryptographic puzzle marked by coded ciphers that patrons must solve.
Idea
Idea
Develop a cryptographic experience inspired by the ciphers hidden within Wraith Kryptos and invite the audience to solve its mystery.
Develop a cryptographic experience inspired by the ciphers hidden within Wraith Kryptos and invite the audience to solve its mystery.
In honour of the car’s Delphic origins, a cerebral experience was written, designed and developed in full. Photography for the exclusive model reflects the hand-crafted legacy of both car and code, produced by blending real-world practical effects with computer-generated imagery. The global online reveal concealed interactive elements within its design and was accompanied by a bespoke challenge promoted across Rolls-Royce’s social channels.
In honour of the car’s Delphic origins, a cerebral experience was written, designed and developed in full. Photography for the exclusive model reflects the hand-crafted legacy of both car and code, produced by blending real-world practical effects with computer-generated imagery. The global online reveal concealed interactive elements within its design and was accompanied by a bespoke challenge promoted across Rolls-Royce’s social channels.
The challenge incorporated cryptographic obstacles — from Caesar ciphers to Morse Code — that increased in difficulty as players advanced through the experience. Winners were presented with a personalised Rolls-Royce gift, yet the secrets of Wraith Kryptos remain under lock and key for future owners to decipher.
The challenge incorporated cryptographic obstacles — from Caesar ciphers to Morse Code — that increased in difficulty as players advanced through the experience. Winners were presented with a personalised Rolls-Royce gift, yet the secrets of Wraith Kryptos remain under lock and key for future owners to decipher.
Impact
Impact
The first two weeks saw engagement rise by 314% on Instagram and 50% on Facebook in comparison to the previous period. As a result, Wraith Kryptos is one of the fastest-selling Collection Cars in Rolls-Royce’s history, with the limited run of 50 selling out before becoming available to the public.
The first two weeks saw engagement rise by 314% on Instagram and 50% on Facebook in comparison to the previous period. As a result, Wraith Kryptos is one of the fastest-selling Collection Cars in Rolls-Royce’s history, with the limited run of 50 selling out before becoming available to the public.